Adidas may have completed its greatest coup ever, and the signing isn’t even an athlete. On Thursday, the company announced a partnership with Beyoncé and her Ivy Park clothing imprint. The word came in the form or simple Instagram post that flashed “Adidas", “Beyoncé” and “Ivy Park” against a yellow background. Yesterday on the ESPN’s basketball-focused "The Jump,” writer Nick DePaula revealed that the legendary singer has been courted like a premiere athlete by major shoe brands for the last few years. In the end, it appears she has decided to go with the shoe company that Run-DMC rapped about in the 1980s

“For her, it’s more than putting her name on a shoe,” he said. “It’s about having an imprint on the company and an impact as far as diversity.”

DePaula says he heard Reebok really dropped the ball.

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?” he revealed. “Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do.’ So, she took a step back and left and then it did not come to terms.”

As for the next superstar that has brands frothing at the mouth, it seems that Duke University basketball superstar Zion Williamson has the lead. He’s projected to declare for the NBA draft soon and widely expected to be the number one pick. In the meantime, it’s Beyoncé who’s rocking the shoe industry’s rim.