Director, Acquisition and Subscription Marketing

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LiveXLive is seeking an experienced marketing leader to lead global customer acquisition and develop our martech stack. The ideal candidate brings enthusiasm for acquisition, subscriptions and  passion for the customer, and creativity to challenge our way of thinking. He/she will be responsible for delivering digital and offline marketing campaigns to acquire new customers and drive profitable growth for the business. In this role you must be very comfortable with the analytical side of marketing and be able to manage many stakeholders to move your projects forward. Entrepreneurial spirit with a passion for music and entertainment.  Creative, self-starter who thrives in fast paced environments.

Responsibilities include

  • Own growth marketing channel strategy and execution, driving engagement and conversion for LiveXLive
  • Set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts, and consistently hit new customer growth, CPA, and LTV targets
  • Define and implement the customer acquisition strategy and model through key initiatives and core business products and LiveXLive franchises
  • Focus on trial starts, trial activation, trial to paid conversion, purchase to conversion
  • Identify, test, and scale new digital acquisition channels
  • Build sustainable cross functional relationships across the business, especially product, marketing, content and finance
  • Design and execute outbound and inbound marketing campaigns, to owned and non-owned channels, including SEO, paid, referral programs, email campaigns and viral product initiatives
  • Be accountable for business case creation and oversee all go to market initiatives
  • Develop new ideas and execute new-user acquisition initiatives outside of traditional paid marketing
  • Regularly analyze results, produce and communicate insights both internally and with partners, and make proper course corrections to drive KPIs
  • Collaborate with product teams to optimize user experience including sign-up, onboarding, and upgrade flows
  • Accelerate packaging and pricing decisions as needed across PPV and subscription bundles
  • Work with sales, product marketing, and business development to identify growth opportunities
  • Independently run, ad-hoc projects to analyze and understand business implications of proposed decisions
  • Compile industry research, competitive intel, information about new tools and opportunities, and produce business case supported recommendations for how to take advantage of these things
  • Deep experience independently managing  the following channels: Display, Affiliate, Facebook/Instagram, YouTube, Search (SEO) and App Store Optimization

Qualifications

  • You have 8+ years experience in growth marketing and scaling tech companies, ideally a successful startup
  • Having pricing experience and/or subscription experience is a plus.
  • You have owned growth marketing channels and driven demonstrable results, owning and achieving core growth KPIs.
  • You are ambitious and creative, and are prepared to develop and own moonshot initiatives for new-user acquisition alongside experiments for optimizing owned-channel.
  • You have a deep understanding of marketing funnels and know how to optimize and drive each stage.
  • You are self-sufficient and have a good sense for behavioral psychology.
  • Strong sense of urgency and attention to detail to continually improve the user's experience
  • You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
  • You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
  • Strong resiliency and ambition to get things done despite an often-changing market and competitive situation
  • Excellent ability to build relationships and networks with multiple functions, regions, and at all levels of the organization
  • Are comfortable working in a small high-growth startup with offices in multiple locations
  • Degree in Business, Marketing, or related field, ideally an MBA

 

Please send resumes to Jobs@livexlive.com

Posted on 09/18/2020

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