Director, Marketing

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LiveXLive is seeking a Director of Marketing to lead day-to-day marketing activities in brand, promotional, social/content marketing, and more. The ideal candidate has a passion for the music industry, can balance both the creative & analytical sides of marketing, and has a successful track record of developing innovative marketing campaigns in a fast-paced environment. 

Responsibilities include

  • Strategy & Planning:
    • Own marketing strategy in promotional marketing channels, including social media, CRM, partnerships, paid media, and more.
    • Create marketing plans for free & pay-per-view shows that drive viewership (free) and ticket sales (PPV).
  • Creative:
    • Oversee the development of all creative marketing collateral, including key art, banner ads, social media, email, in-app, and other promotional materials.
    • Work with key internal (designer, product team, PR, artist relations) and external (sponsors, artist teams, partners) stakeholders on creative development and approvals
  • Social Media:
    • Develop/optimize the LiveXLive social media audience, content, and platform strategies across Facebook, Instagram, Twitter, TikTok and YouTube
    • Manage a team of social media managers and content producers
    • Test and learn with emerging platforms like Community.com and Tsu
  • Data/Reporting
    • Manage the post-campaign reporting process for all shows & series
    • Work with the internal analytics team to gather data and find key insights to inform marketing strategy and performance

Qualifications

  • 8+ years of marketing experience, with a focus on digital and social platforms
  • You have owned marketing strategy and planning, identifying clear KPIs and delivering demonstrable results 
  • You have managed a team of at least 2 people.
  • You have hands-on experience creating social content, managing social communities, and analyzing social data. 
  • You’re a curious, self-starter that continually looks for new opportunities to market the brand, build and engage audiences, and promote content. 
  • You have strong resiliency and ambition to get things done despite an often-changing market and competitive situation
  • You’ve got serious attention to detail while easily juggling many tasks at once
  • You’re a music lover with music and/or entertainment industry experience (preferred)
  • Bachelor’s degree in Marketing, Communications, or related field

 

Please send resumes to Jobs@livexlive.com

Posted on 10/01/2020

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