Especially this new one I found.
My fascination with Japanese commercials dates back to the dawn of youtube, where it was the wild west of who knows what you could find. My favorite discoveries after hours of random kanji were the Japanese commercials. For me, these commercials were more than odd spectacles of nonsense, no, they were windows to a culture that fascinated me and had me applaud their guts to push a products using inventive methods.
Now, I can hear already… “Aidan, this is cool and all, but where is the metal?”
Well my delightful friend, I got you! Japanese noodle company Nissin has rolled out a really well done and also very metal commercial for their product. The commercial features a noodle-eating chicken devil, summoning noodle snake from the ground, and the eventual destruction of all.
Anime News Network breaks it down perfectly!
“According to the story in the magazine, the statue seen at the beginning is a being called "Akuma no Kimura." Hiyoko-chan participates in rituals to the demon to satisfy its desire for perfection and obtain what is missing to achieve that desire. The description goes on to say that the demon isn't really an external entity, but more of a representation of a demon-like thing that exists within human beings that cannot be destroyed.
The ad repeats the phrases "Sugu oishii, sugoku oishii" (immediately delicious, super delicious). This repetition is supposed represent that the phrase itself no longer has meaning outside of being a spell to access the subconscious. Eventually the phrase transforms into "jigoku oishii" (hellishly delicious). The change happens naturally to the point where the listener doesn't notice until both "delicious" and "hell" coexist.
After Hiyoko's transformation, he becomes a devil named "Caym," a reference to the apocryphal demon also known as Camio that has a bird-like appearance. The demon is well known in Japan because of artist M.L. Breton's depiction in Collin de Plancy's Infernal Dictionary.”
Soooo yeah, THAT IS SO METAL FOR A COMMERCIAL! All this lore in a ramen commercial really makes me wish Cannibal Corpse would make a cameo in a children cereal commercial or something. Actually, I need to make some calls to make that happen now.