Adam records from inside the almost-ready medical spa to share how everything is finally coming together. What started as a simple idea has turned into a crash course in branding, trademarks, logos, and the shocking cost of things like frames and wall signs. He walks through the unexpectedly complicated process of naming the business, why some names are basically impossible to trademark, and the winding path that finally led to the right one. Along the way he shares the inspiration behind the brand, the skating-club aesthetic that shaped the logo, and why the current “signage” is temporarily… a poster. It’s a funny, very real look at the intrusive thoughts that come with opening a business.

It’s been a long time coming… This week Michael Malice (“YOUR WELCOME”) welcomes world-famous nutritionist and fitness expert, Jillian Michaels, onto the show to talk about the rise (and likely causes) of early-onset cancer, how Big Ag and Big Food strategically designed the obesity crisis, and the dirty truth about the Ozempic craze. Jillian and Michael also share their story on how they first met, and Michael’s surprising revelation from it.

Adam’s in Milan for the Olympics and settling into life overseas, from a very smug Delta One flight and luxe airport lounge perks to getting immediately humbled by the subway system (including somehow ending up at the same stop three times). What should’ve been a quick trip to the rink turns into a very long, rain-soaked walk across the city, but it leads to sweet reunions with skating friends and a peek behind the curtain of Olympic life. There’s travel stories, jet lag logic, and the most random highlight of all: getting FaceTimed into a full-on plant christening as the proud “grandfather."

Join us for a virtual event featuring inspiring stories and musical performances to shine a light on the importance of awareness and funding for Stage 4 breast cancer to benefit METAvivor.  October 13 at 8:00PM ET | 5:00PM PT