Tune in for a combo of panels, masterclasses and performances,  by and for the Hip Hop community.

LiveXLive is seeking a Director of Marketing to lead day-to-day marketing activities in brand, promotional, social/content marketing, and more. The ideal candidate has a passion for the music industry, can balance both the creative & analytical sides of marketing, and has a successful track record of developing innovative marketing campaigns in a fast-paced environment. 

Responsibilities include

• Strategy & Planning:
  • Own marketing strategy in promotional marketing channels, including social media, CRM, partnerships, paid media, and more.
  • Create marketing plans for free & pay-per-view shows that drive viewership (free) and ticket sales (PPV).
• Creative:
  • Oversee the development of all creative marketing collateral, including key art, banner ads, social media, email, in-app, and other promotional materials.
  • Work with key internal (designer, product team, PR, artist relations) and external (sponsors, artist teams, partners) stakeholders on creative development and approvals
• Social Media:
  • Develop/optimize the LiveXLive social media audience, content, and platform strategies across Facebook, Instagram, Twitter, TikTok and YouTube
  • Manage a team of social media managers and content producers
  • Test and learn with emerging platforms like Community.com and Tsu
• Data/Reporting
  • Manage the post-campaign reporting process for all shows & series
  • Work with the internal analytics team to gather data and find key insights to inform marketing strategy and performance

Qualifications

• 8+ years of marketing experience, with a focus on digital and social platforms
• You have owned marketing strategy and planning, identifying clear KPIs and delivering demonstrable results 
• You have managed a team of at least 2 people.

• You have hands-on experience creating social content, managing social communities, and analyzing social data. 
• You’re a curious, self-starter that continually looks for new opportunities to market the brand, build and engage audiences, and promote content. 
• You have strong resiliency and ambition to get things done despite an often-changing market and competitive situation
• You’ve got serious attention to detail while easily juggling many tasks at once
• You’re a music lover with music and/or entertainment industry experience (preferred)
• Bachelor’s degree in Marketing, Communications, or related field

Please send resumes to Jobs@livexlive.com

Posted on 10/01/2020

LiveXLive is seeking a self-starting project management specialist with unparalleled attention to detail and a knack for getting stuff done to join the marketing team. As the Senior Manager, Marketing Operations & Project Management, you’ll have experience managing projects, identifying resources and timelines needed to deliver successful outcomes, and working cross-functionally with many departments and key stakeholders. 

Responsibilities include

• Project Management:
  • Manage the day-to-day projects of the marketing department, ensuring projects get done on time and have buy-in from internal and external stakeholders.
  • Create and distribute timelines, deliverables, and key information for each project/campaign.
  • Help on-board new projects, including new livestreams, sales deals/sponsorships, and other partnerships. 
  • Manage the overall company show production calendar to ensure all departments are aligned on show dates, times, and details. 
• Creative Development / Asset Management:
  • Own asset management for all projects, including style guides, logos, approved artist images/videos, and more.
  • Work closely with design and product teams to ensure they have all assets and are able to deliver marketing and website content in a timely manner.
• Data/Reporting
  • Assist marketing team members in gathering data and content from various sources to create post-campaign reports.
  • Ensure that marketing team members are regularly reporting and sharing successes with executive management and throughout the organization

Qualifications

• 5+ years in project management or operations on a marketing team
• You have a deep understanding of campaign development/management and creating plans to execute successfully.
• You’re a master juggler. You can multiple projects, stakeholders, and deadlines at a time with ease.
• You have experience working cross-functionally with people from different teams, including sales, product, engineering, marketing, production, and more. 
• You’ve got the ability to change direction at the drop of a hat and adjust timelines as needed.
• You’ve used collaboration, project management, and asset management tools, such as JIRA and Google Drive, and you could even teach us a trick or two about them. 
• You can achieve alignment with team members in different offices and time zones throughout the US.
• You’re a clear, concise communicator with the ability to break complex tasks or projects into easy-to-understand concepts.
• You love music, and you may have even worked in the music or entertainment industries before.
• Bachelor’s degree in Business, Marketing, Communications, or similar area.

Please send resumes to Jobs@livexlive.com

Posted on 10/01/2020

LiveXLive is seeking an experienced marketing leader to lead global customer acquisition and develop our martech stack. The ideal candidate brings enthusiasm for acquisition, subscriptions and  passion for the customer, and creativity to challenge our way of thinking. He/she will be responsible for delivering digital and offline marketing campaigns to acquire new customers and drive profitable growth for the business. In this role you must be very comfortable with the analytical side of marketing and be able to manage many stakeholders to move your projects forward. Entrepreneurial spirit with a passion for music and entertainment.  Creative, self-starter who thrives in fast paced environments.

Responsibilities include

• Own growth marketing channel strategy and execution, driving engagement and conversion for LiveXLive
• Set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts, and consistently hit new customer growth, CPA, and LTV targets
• Define and implement the customer acquisition strategy and model through key initiatives and core business products and LiveXLive franchises
• Focus on trial starts, trial activation, trial to paid conversion, purchase to conversion
• Identify, test, and scale new digital acquisition channels
• Build sustainable cross functional relationships across the business, especially product, marketing, content and finance
• Design and execute outbound and inbound marketing campaigns, to owned and non-owned channels, including SEO, paid, referral programs, email campaigns and viral product initiatives
• Be accountable for business case creation and oversee all go to market initiatives
• Develop new ideas and execute new-user acquisition initiatives outside of traditional paid marketing
• Regularly analyze results, produce and communicate insights both internally and with partners, and make proper course corrections to drive KPIs
• Collaborate with product teams to optimize user experience including sign-up, onboarding, and upgrade flows
• Accelerate packaging and pricing decisions as needed across PPV and subscription bundles
• Work with sales, product marketing, and business development to identify growth opportunities
• Independently run, ad-hoc projects to analyze and understand business implications of proposed decisions
• Compile industry research, competitive intel, information about new tools and opportunities, and produce business case supported recommendations for how to take advantage of these things
• Deep experience independently managing  the following channels: Display, Affiliate, Facebook/Instagram, YouTube, Search (SEO) and App Store Optimization

Qualifications

• You have 8+ years experience in growth marketing and scaling tech companies, ideally a successful startup
• Having pricing experience and/or subscription experience is a plus.
• You have owned growth marketing channels and driven demonstrable results, owning and achieving core growth KPIs.
• You are ambitious and creative, and are prepared to develop and own moonshot initiatives for new-user acquisition alongside experiments for optimizing owned-channel.
• You have a deep understanding of marketing funnels and know how to optimize and drive each stage.
• You are self-sufficient and have a good sense for behavioral psychology.
• Strong sense of urgency and attention to detail to continually improve the user's experience
• You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
• You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
• Strong resiliency and ambition to get things done despite an often-changing market and competitive situation
• Excellent ability to build relationships and networks with multiple functions, regions, and at all levels of the organization
• Are comfortable working in a small high-growth startup with offices in multiple locations
• Degree in Business, Marketing, or related field, ideally an MBA

Please send resumes to Jobs@livexlive.com

Posted on 09/18/2020