Beyoncé’s empire continues to expand. Last week, Adidas announced a mega-partnership with the music and fashion icon, and today Netflix trumpeted a new film in conjunction with Bey called “Homecoming: A Film By Beyonce.”

“Homecoming presents an intimate look at Beyoncé’s historic 2018 Coachella performance that paid homage to America's historically black colleges and universities,” according to the official synopsis. “Interspersed with candid footage and interviews detailing the preparation and powerful intent behind her vision, ‘Homecoming’ traces the emotional road from creative concept to cultural movement.”

Beyoncé’s Coachella performance was ranked as an instant classic by fans. Not only did she she electrify with her own hits, she also brought an inferno to the stage with a special dance break to O.T. Genasis’ “Everybody Mad,” which went viral. The trailer for the movie dropped today and shows Bey on and off stage, as well as bands from historically black universities. The film is set to be released on April 17.

Between "Homecoming" and the Ivy Park relaunch with Adidas, 2019 is clearly becoming the year that Beyoncé’s cultural empire expands in new directions, both watchable and wearable.

Adidas may have completed its greatest coup ever, and the signing isn’t even an athlete. On Thursday, the company announced a partnership with Beyoncé and her Ivy Park clothing imprint. The word came in the form or simple Instagram post that flashed “Adidas", “Beyoncé” and “Ivy Park” against a yellow background. Yesterday on the ESPN’s basketball-focused "The Jump,” writer Nick DePaula revealed that the legendary singer has been courted like a premiere athlete by major shoe brands for the last few years. In the end, it appears she has decided to go with the shoe company that Run-DMC rapped about in the 1980s

“For her, it’s more than putting her name on a shoe,” he said. “It’s about having an imprint on the company and an impact as far as diversity.”

DePaula says he heard Reebok really dropped the ball.

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?” he revealed. “Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do.’ So, she took a step back and left and then it did not come to terms.”

As for the next superstar that has brands frothing at the mouth, it seems that Duke University basketball superstar Zion Williamson has the lead. He’s projected to declare for the NBA draft soon and widely expected to be the number one pick. In the meantime, it’s Beyoncé who’s rocking the shoe industry’s rim.